The use of social media is growing at a rapid pace and the twenty first century could be described as the 'boom' period for social networking. According to the reports provided by smart insights, there were over 3.484 billion social media users and was growing by 9% annually. 'Social Media, Ethics and the Privacy Paradox' is a chapter in the book 'Security and Privacy from a legal, Ethical and Technical Perspective'. The chapter analyses the behaviour of social media users while sharing aspects of their private lives. It also requires the users to critically assess the content they share and the values they uphold.